Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Star Alarms Smethwick ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website at staralarms-smethwick.co.uk. We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We may collect the following types of information from you:
- Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or subscriptions.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: Information collected through cookies, web beacons, and similar technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and other behavioural information.
How We Use Information
We use the information we collect for the following purposes:
- Analytics and performance monitoring to understand site traffic and user behaviour.
- Affiliate tracking to measure the effectiveness of casino and gambling affiliate referrals and commissions.
- Site improvement and optimisation to enhance user experience and functionality.
- Compliance with legal and regulatory obligations.
- Responding to your enquiries and communications.
Cookie Policy
Our website uses cookies and similar technologies. These include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance.
- Affiliate Tracking Cookies: Monitor referrals to casino partners and affiliate networks.
- Marketing Cookies: Used for retargeting and personalised advertising.
You can opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Please note that disabling cookies may affect site functionality.
Third-Party Links
Our website contains links to casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. When you click on affiliate links, you leave our site and are subject to the privacy policies of the destination website. We recommend reviewing their privacy policies before providing any personal information.
Your Rights
Under UK and EU data protection laws (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of access to your personal data.
- Right to rectification of inaccurate information.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
If you are located in the US, you may have rights under applicable state privacy laws including the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Typically, we retain:
- User account information: Until account deletion or 5 years of inactivity.
- Analytics data: 12-24 months.
- Affiliate tracking data: As required for commission disputes and compliance (typically 7 years).
- Contact enquiry data: 2 years unless you request deletion.
Where required by law, we may retain data for longer periods.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
We aim to respond to all data subject requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.